November SIM Houston Member Monthly Meeting

Tuesday, November 19 2019 5:30 pm - 8:30 pm CST


Crisis Management in Today’s Environment - Are You Really Ready?

Please join SIM Houston on November 19th for a valuable topic that IT leaders have experienced or will experience at some point. While some may view a crisis as a risk management exercise, a challenging situation can bring an opportunity to build a bond with both employees and customers and consumers. Today, failure to anticipate the operational, communications and people challenges that dominate the early stages of a crisis and can kill corporate reputations just as the response and mitigation efforts begin.  The presentation will include current crisis management trends, objectives and best practices.  Attendees will also participate in a short simulation to identify key aspects of assessing the immediate impacts and actions necessary to manage a crisis event in today’s fast paced, instantly global environment.

You will learn:

  • How to prepare by conducting a crisis risk assessment and corresponding scenario planning

  • The importance of stakeholder mapping and targeted communications strategies

  • Key members who should be on a Crisis Management Team


Jeff L. Braun is the founder of Crucial Communications Group, a Houston based consultancy providing crisis communications coaching and counsel to an international client base.  His 20 plus years of experience spans various industry sectors including financial, energy, technology, retail, consumer products, technology, health care, transportation and hospitality.  He's an expert in helping organizations navigate their way through high profile, high-risk issues and events in an ever-changing media environment.    

Jeff L. Braun, President of Crucial Communications Group

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